One of the most popular and powerful methods to generate traffic is article writing and article marketing. Just knowing about that method and related strategies is one aspect. And having the ability to write successful articles is another matter. But it’s really interesting because very many IM marketers, for whatever reason, don’t want to take the time to learn this, so they pay other people to write them. But really, the only important question is if you have the budget to do this?
Good articles can be expensive! Fortunately, most people just need to be pointed in the right direction to learn how to do this kind of writing. Here are some of the things you can do to produce better articles.
Articles used in article marketing are meant to be informative. The best approach to tone and style is to be a bit more formal than you would in a blog post, for example. You want to be straight forward and to the point as you inform your readers about your topic. And there’s nothing wrong with being controversial, but take care you don’t appear like you’re just ranting and uninformed. Make your points clearly and succinctly. Only use entertainment if it’s ok with your market, but generally speaking it’s the information that’s most important.
Try to write in a style that’s simple. While your articles need to be informative and they need to be more formal than something you would create for your blog, you do not need to go over the top with your tone. Try to write with a simple style and in an easily understood choice of words. However, you probably don’t want to dumb it down too much, or else people may wonder about you.
All articles address a particular audience, so be sure you use the language your audience expects to hear. So just do that and avoid all the super formal language. You certainly want to avoid turning-off your audience which is a real possibility.
Construct some kind of article outline before you start banging away on the keyboard. Lesser experienced article writers can benefit immensely from doing this. If you’re not sure what to do, then just make a list of the important points you want to make, then decide on the order in which you’ll write them. Then add the intro and conclusion, and then you’ll be finished. If you do this, you’ll discover your focus is improved and your not wandering all over the place. It can also speed up your writing process by quite a lot!
Hands completely down, article marketing works like gangbusters at driving targeted traffic to any offer. If you don’t do a good job with your articles, then it will probably be a big waste of your time. Luckily, learning how to be a better article writer is not difficult. Writing good articles takes time and practice. If you’re willing to make that contribution, then you can begin … right now!