Majority of all websites use the written word as their main medium of delivering their message on their web pages. And all internet marketers need a well written copy to present their ideas and proposals to their target customers. What they usually do is that they create a web page where they would put a sales letter or page and try to sell a product or service. Their aim for conversion differs, whether to actually make a sale or to entice the visitor of that page to sign up for their email list. Now it all boils down to having a good sales letter and one of the ways to do that is by getting a writing course just like the Simple Writing System.
There are a lot of good reasons why a home study writing course can greatly help you. For one you have complete control of your time. So if you are a very busy person, perhaps juggling two jobs in a day, you can conveniently study at your own preferred time. Another is that when compared to a personal coaching from a well known copywriter, a home study course is much affordable. This is similar to the John Carlton copywriting course he is offering. You get his copy writing expertise in one whole package that you can study and review at your own leisure. There is even no pressure for you to learn at a specified pace.
Doing any form of sales copywriting is not just putting words together. Some say that it is a science to itself, more than an art. Here are some helpful tips to get you started on writing sales copy.
The headline is the one that grabs the reader’s attention.
And because of that, you should put extra attention and care in crafting the headline of your sales page. To help you get an idea, think about the last time you passed by a newsstand. Once or twice you probably stopped dead on your track because a magazine cover struck your attention. And it is not the beautiful photo of the cover that got you interested, but the headline or one of the blurbs. Can you remember how it was written? It is usually full of intrigue, of excitement and promises. And that is how you should write your next headline.
Show to the people the benefits that they can get from your product.
When doing your sales copywriting, always think about what the customer will be getting when he purchases your product or service. Because that is the only thing that will get him interested to give it a try. Stop talking about the features of your product, but more on what the customer can get from it. For example, if you are selling a keyboard, do not talk about its ‘state of the art design’. Mention that it ‘can ease the stress off your fingers after hours of typing’. Don’t you think the last one’s a better copy?
Create an avatar for your imagined perfect customer.
Imagine your perfect customer. Give him or her a specific age, an educational level, qualities and traits, and even a nationality if that is important. When you have a clear idea of who you want to market to, then you can create your sales copy specifically for that target person or target market. After all we cannot sell to all people and we will always have only a certain market to work with.