Article marketing has been used since the printed media have been around. Article marketing in the local media for instance, started when a local shop wanted to get more customers to their shop. They would put together an interesting article and submit it to the local newspaper,the newspaper publishing it with all the contact information for that business.A company could write up an article about the ‘ five essentials about filing your taxes’ before tax time rolls around. This will more than likely bring in a lot of clients.
Although most businesses continue to use articles in their regional newspaper, many businesses are also going to the net.web. Marketing with articles is getting more and more popular on the net as it is free and it’s relatively simple to compose an article. It’s also a rapid way of getting your information out with many people reading it practically straight away. Most folk will go to Squidoo or Hubpages,or article directory websites to get their news out to the public.The sudden exposure that these kind of sites can give has boosted the marketing with articles to new levels.
Marketing with articles has shown to be very powerful and useful for a lot of internet ventures. With the use of good search engine optimization (SEO) techniques on your articles, focusing on a few keywords or phrases, articles can soon get well placed in the top search engines. The higher the website page the article is on is positioned,the more surfers will hopefully read it and visit your own site. Companies that use articles in this way always see an increase of traffic with more orders.
The main problem nowadays though is plagiarism and unreadble copy. Because of the growing use of article marketing,there are loads of very similar articles being published,the text of which is not what it should be.Some unscrupulous writers will just copy something they like and post it. It is becoming a big problem and many sites that previously were happy to use other people’s content are clamping down on it. They are starting to use software that will detect a plagiarized article and if found will be rejected.
Marketing with articles is not that hard pick up. A popular technique is to write pretending you were composing a letter to a friend. Most importantly though, is to only put out original and up to date content. Writing great content will build traffic and profits for your business.If you think that you’re not a good writer, or just don’t have the time, there are freelance writers for hire from one of the many webmaster forums.
Above all, always be sure to add a bio box, with exact information as to how to contact you or your website. When you publish an information packed or useful article on the web,it will continually draw visitors to your business and steadily build up your standing and presence on the internet.